Cleaning up your digital footprint and understanding your unique qualities is only half the battle. In order to build trust in your personal brand and establish credibility, you need to consistently provide your audience with something of value. That “something” could be as small as a status update or as large as a published article. It could be could be original content you create yourself or third party content you carefully select and share. When it comes to content sharing, quality and consistency matter. The content that readers value most is generally useful, entertaining, trustworthy, aspirational or some combination of those things
. If you can provide relevant, authentic and credible content on a consistent basis, your audience will come to trust in and rely on you.