Legacy client engagement and advocacy platforms struggle to earn and maintain user interest for one simple reason: it’s not clear what’s in it for them.
Their company may want them to share brand content, but impact on individual business growth is dubious. The same is true when supplied with a small library of shared third-party content.
It’s a very different world with fresh, personalized content and powerful near-real time analytics. As clients and prospects engage and conversations are sparked, the payoff is clear and adoption rates stay high.