Social Media Trends: How a Global Pandemic Affects Behaviour on Social. Part 2
By Dana Koenigsberg
In part 1
of this series, I explored the impact of the coronavirus on what types of content people are engaging with on social media. I discovered that in only 10 weeks, the number of COVID-19-related content shared by Grapevine6 users jumped from 3 to 90%, and has stayed at that level for the past month. The content has almost entirely shifted from business to social and personal aspects of the virus outbreak. Now, we will take a look at how content consumption habits have changed since the outbreak.
Firstly, in March we recorded a 30% increase in clicks on content shared from the Grapevine6 platform compared to the previous month. People are engaging with content on social media more than they were before the pandemic. Since engagement on articles has gone up, I recommend sharing more frequently and tracking clicks on your posts, so you can get a better understanding of what your audience is interested in.