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Social Media Trends: How a Global Pandemic Affects Behaviour on Social. Part 1

Social Media Trends: How a Global Pandemic Affects Behaviour on Social. Part 1 By Dana Koenigsberg   The COVID-19 outbreak is changing not only our lifestyles, but our habits, including how we communicate in the business context. Four months ago, digital selling and social marketing were nice-to-have programs for most businesses. Today, we are turning …

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Social Media Trends: How a Global Pandemic Affects Behaviour on Social. Part 2

Social Media Trends: How a Global Pandemic Affects Behaviour on Social. Part 2 By Dana Koenigsberg  In part 1 of this series, I explored the impact of the coronavirus on what types of content people are engaging with on social media. I discovered that in only 10 weeks, the number of COVID-19-related content shared by Grapevine6 users …

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The Day After Dreampitch

The Day After Dreampitch It’s Friday, the day after Dreampitch. A whirlwind of a day – of a week actually – and an absolutely incredible experience. Although Grapevine6 didn’t take home the big prize, we are honoured that we got the chance to pitch in front of Salesforce, two other finalists from Canada’s vibrant tech …

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Lights! Camera! Action!

Lights! Camera! Action! How to leverage video for social selling Video is quickly becoming one of the most important ways to communicate with your audience via social media. Studies show that in 2019 a whopping 80% of all internet search traffic will be driven by video. Below we’ve outlined some tips to help you incorporate video …

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Thank You for Making Us a Leader

Thank You for Making Us a Leader This week Forrester published The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019 and Grapevine6 was recognized as a Leader, the highest possible rating a company can receive. This is the first time we have participated in an endeavour like this, conducted by a leading independent research firm such …

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How Your Company Culture Can Positively Impact Social Selling Adoption

The Importance of Company Culture When Building a Successful Digital Sales Engagement Program Processes and tools matter, but if you can’t build a company culture that understands social media, your program is going to struggle. Despite the ubiquitous nature of social media, there are still sceptics. Nurturing your company culture to encourage positive attitudes towards …

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